Privacy policy

Who this policy covers

This policy covers how OddsMetrica (oddsmetrica.com) collects, uses, and protects information when you visit our site. OddsMetrica operates under the laws of England and Wales and is registered with the UK Information Commissioner's Office (ICO).

What data we collect

• Analytics data: page views, session duration, referral source, device type. Collected via analytics tools (see Cookies section). No personally identifiable information is collected through analytics by default.
• Affiliate tracking: if you click an operator link, Keitaro (our tracking platform, hosted at trk.oddsmetrica.com) logs the click for attribution purposes. This may include your IP address, timestamp, and referral path.
• Contact enquiries: if you email us, we store your email address and message to respond.

Cookies

We use essential, analytics, and affiliate tracking cookies. For full details on each cookie, its purpose, retention period, and how to opt out, see our Cookie Policy.

Legal basis (GDPR)

For users in the EU/EEA and the United Kingdom, our legal basis for processing analytics data is legitimate interests. Affiliate tracking is necessary for the performance of our commercial model. You have the right to object to processing based on legitimate interests.

Your rights

Under GDPR and UK GDPR, you have the right to:

• Access the data we hold about you
• Request erasure of your data
• Object to processing
• Lodge a complaint with your supervisory authority (in the United Kingdom: the ICO at ico.org.uk)

Third parties

We use third-party services including analytics providers and Keitaro for tracking. These providers have their own privacy policies. Operator sites you visit through our links are independent controllers.

Data retention

Analytics data is retained per the provider's standard retention policy. Email correspondence is retained for as long as necessary to resolve your enquiry.

Contact

For data requests or questions, email [email protected].